Target Segment and Uses for EquityChoice
6-9 million homeowners* meet general EquityChoice criteria, many of which may already be your customers!
Customers EquityChoice Can Help
- Responsible homeowners that take pride in ownership
- Have built-up equity of 50%+ in home
- Solid credit & savings profile (680+ FICO)
- Long-term needs/investment plans,
- Value preserving monthly income & cash flow short-term for long-term benefits
Not A Good Fit:
- New home buyers (2 yr. residency)
- Homeowners without 50% equity
- Homeowners without a mortgage
- Short-term real estate investor/flippers
- Higher risk, overextended homeowner
- Non-savers, lack liquid reserves
- Need ”short-term” funds quickly
- Seniors on low, fixed incomes
Get Started Today
EquityChoice
How It Works
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