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Introduces new logo and emphasizes commitment to customers

Updated Newfi Lending Logo

EMERYVILLE, CA, February 1, 2023 – Newfi Lending, a leading provider of Non-QM mortgage loans, announced today the release of its new, modern logo. The company’s refreshed look is designed to convey its ongoing commitment to innovation in the mortgage space through technology and unique financing solutions to meet the changing needs of today’s customers.


Recently Newfi added two unique product solutions to its offerings: a Non-QM 2-1 Buydown and a Graduated Payment Mortgage. Since its inception in 2014, Newfi Lending has established a reputation for delivering exceptional customer service and innovative loan products with its Non-QM product suite, and the new logo reflects this ongoing commitment.


“Our new logo is an exciting evolution for our brand and a testament to our growth and success,” Kayla Padol VP, Marketing said. “We are confident that our new look will better convey the value we bring to our customers, embrace the original vision for the company, and will help us continue to expand our reach in the years to come.”


The new logo features a sleek, modern design that is meant to evoke the sense of creativity and forward-thinking in the housing industry that Newfi brings to the table. A new font and a few new colors also join the expanded branding put forth by Newfi.


“We are thrilled to introduce our new modern logo as part of our ongoing efforts to improve and enhance the customer experience,” said Newfi Lending CEO, Steve Abreu. “Our refreshed look represents our commitment to delivering innovative, flexible, and customer-focused solutions in the mortgage space.”


Newfi has led the industry in product development and its customer-focused experience. Some of these products include: Alternative Income (Bank Statement,1099, Asset Depletion) Loans, Debt Service Coverage Ratio (DSCR) Investment Property Loans, Jumbo Loans, and Interest Only Loans. Newfi also offers a state-of-the art broker portal, personalized trainings, and customized white label marketing for their broker relationships in their wholesale division.


“We believe that our new logo will be well-received by our customers and partners and will help us continue to build strong relationships with them,” said Abreu. “We are excited to share this important milestone with the world and look forward to continuing to provide the best possible experience for our customers.”


About Newfi Lending NMLS ID 1231327

Founded in 2014 by industry leading experts, Newfi’s mission is to revolutionize the way people finance their futures by providing innovative solutions, cultivating a people-first mindset, and being transparent every step of the way. To learn more visit Newfi Lending or Newfi Wholesale.

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